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27 July 2012

Giant 'I Love Hackney' sign painted on Mabley Green

A MASSIVE ‘I Love Hackney’ logo has been painted on Mabley Green to mark the 2012 Games.

The 60 x 43 metre sign took around 10 hours to be spray painted on to the grass by a team of two, and will last the length of the Games.

The logo is visible from the Arcelor Mittal Orbit in the Olympic Park and from news helicopters. It will disappear over time.

Hackney Council came up with the idea. Cllr Jonathan McShane said: "We’re making the very most of our status as an Olympic host and we want to entice people from all over the world to learn about Hackney, to visit us and to invest here.

"The 'I Love Hackney' campaign is about celebrating everything that people love about the borough and many thousands have pinned on a badge or worn a T-shirt.

"Now we want TV cameras to beam pictures of the symbol that has become synonymous with pride about Hackney all across the world."

The I Love Hackney sign can be seen from the Olympic Park

The I Love Hackney sign can be seen from the Olympic Park

The I Love Hackney sign can be seen from the Olympic Park

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